The development of digital technologies, the increase in the number of internet usage, social media usage habits, shopping preferences turning to more e-commerce, the need to reach customers more and faster, especially during the pandemic process, have directly affected the competitive conditions and business models of companies. Companies that perform digitalization correctly have taken a step forward in matters such as target audience interaction, product range development, opening up to new markets and competition. Companies that build their strategies on digitalization and internalize digital technologies are the companies that will win today and in the future.